The IBBY-Asahi Reading Promotion Award is given biennially to one group or institution whose outstanding activities are judged to be making a lasting contribution to reading promotion programmes for children and young people. The Award was established in 1986  and is sponsored by the Asahi Shimbun newspaper. Visit the Asahi website here to find the list of the winners in Japanese.

Nominations are submitted by the National Sections of IBBY and may include reading promotion projects from any part of the world. The jury consists of members of the IBBY Executive Committee. The prize of US$ 10,000 and a diploma is presented to the winning project at the biennial IBBY Congress.

The winner of the 2020 IBBY-Asahi Reading Promotion Award is Casa Cuna Cuenteros of Buenos Aires, Argentina.